Posted April 08, 2014

Masters Ticket Prices ‘Take a Dive’ After Tiger Drops Out

Blog, News
Augusta National

Fans arrive at Augusta National. (Getty Images)

Tiger Woods won’t be at Augusta National for the Masters next week, so the toughest ticket in sports got a little easier.

According to Chris Matcovich of TiqIQ, one of the largest online aggregators of event tickets, the “get-in” price (the lowest price to get on the grounds) has dropped significantly for each of the four individual-day badges since Woods’ announcement that he will miss the tournament for the first time in his career to recover from surgery on a pinched nerve in his back.

Badge via TiqIQ Get-in Price (4/1) Get-in Price (4/2)
Monday Practice $250 $240
Tuesday Practice $295 $295
Wednesday Practice* $888 $916
Four-day Badge $4,050 $3,752
Thursday $968 $861
Friday $1,035 $928
Saturday $945 $909
Sunday $1,252 $1,226

(*Wednesday practice-round tickets include the Par-3 Contest, in which former champions compete. In recent years, Woods has elected not to play in the Par-3 Contest.)

“They took a dive, but it’s still a strong ticket, still demand,” said a representative for Westside Tickets, another private ticket broker. “People like going to the Masters no matter what just cause it’s the Masters.”

According to Bloomberg, resale prices rose 276 percent in 2013 because Woods had just won three events and entered the tournament ranked No. 1 in the world for the first time since 2010.

“Prices started out so high this year because prices went through the roof last year, but they are back to what they were before the market blew up,” said Ram Silverman, co-owner of Texas-based ticket reseller Golden Tickets, which specializes in Masters-related travel. “It’s just like the stock market. The price goes down, so more people can afford to buy, so the price moves back up.”

As of Monday, there were eight licensed Masters ticket brokers, though there have been as many as 18 in the past, according to the City of Augusta’s licensing manager Larry Harris. Those Masters fans who would try their luck at bargain-hunting on Washington Road, be warned: Harris’ division will work with Richmond County sheriff’s deputies to enforce strict city ordinances regulating the ticket resale market. Licensed vendors must be at least 2,700 feet from the club, and anyone caught scalping faces possible arrest and fines.

“Scalping is against the law, and we do everything within our power to make sure it doesn’t happen,” said Harris. “But where there’s a will, there’s a way, every year.”

For more news that golfers everywhere are talking about, follow @si_golf on Twitter, like us on Facebook, and subscribe to our YouTube video channel.

208 comments
Serge_Storms
Serge_Storms

Real golf fans watch the tournament, not one player.  Not that I'm downplaying Tiger's significance, he is the number one ranked player (for now), and even injured he is still the biggest story in golf.

helpers17
helpers17

Woods bowing out of a regular tour event may adversely affect ticket sales. This is the Masters Tournament. A sell out every year.

jimmy9522
jimmy9522

P.T. Barnum was right, there's at least one born every second.

Bill Morgan
Bill Morgan

I truly feel sorry that the 4 day pass has dropped from over $4000 to "only" $3700"..Guess Augusta will be in bankruptcy soon..and the practice rounds are now "only $250"…Guess the HOuse rentals around Augusta are down to $10,000 for the week too…I really feel bad for the whole bunch

JaimeMFlores
JaimeMFlores

like Deborah replied I am inspired that you can earn $7073 in a few weeks on the computer . you can look here 





ZℯℯJob.COM------------GET-work-at-home---

catzilrein
catzilrein

Are you kidding me with those ridiculous prices? 

usa15$
usa15$

The "dive" didn't have a ripples affected.

joanmalt914
joanmalt914

It is a travesty that this self centered, self absorbed and self serving inflated Ego, affects ticket sales.  Stupid is as stupid does.

GoodOleTom
GoodOleTom

well...I sold one ticket for the Monday Practice round for $450 on Feb. 16 and another Monday ticket for $450 on Feb. 19...and now they are going for $240-$250 so that's a big drop. You can usually buy Mon-Tues. Practice round tickets for around $200 or less on Washington Road the same day in the morning.

benseattle
benseattle

It's now Friday afternoon and I find that this inaccurate, misleading, click-desperate headline is STILL on the front page of SportsIlustrated.com, more than a day after it's first posting.    By perpetuating this fraud, SI only further muddies its journalistic reputation.


Along these same lines, if you're that hungry for clicks, why not go with this:  "Tiger Out Of Masters; Augusta National names Justin Bieber as "special invitee."


That should work for you.

given_epsilon
given_epsilon

People who see this as evidence that Tiger's effect on the game is blown out of proportion must be blind. If any other golfer withdrew it probably wouldn't have had any effect at all on prices with the possible exception of Mickelson and maybe Rory? And even in those cases the price drop wouldn't have been as significant. Also worth nothing that the only price which didn't drop is the Wednesday round which includes the Par 3 that Tiger doesn't play.


To those who look at the price drop in dollar terms and think that just because it is only a 10 or 30 dollar drop in some cases clearly don't understand numbers. Some of those ticket prices took a significant percentage dive and the private ticket brokers may have suffered because of it. The Monday practice is a 4% drop which seems insignificant but we don't know what the markup is here. If they are only making a 5-10% markup that is huge. If they are making a 50% markup it still hurts a lot. Thursday and  Friday  is a 10% drop. While you may be mostly indifferent to a 10% price drop the people whose business depends on it definitely will feel it in some way.

JosephBagadoughnutz
JosephBagadoughnutz

and to think, around 50 years ago they wouldnt even let his dad, a war hero, in the place.  ha ha

BobIckrath
BobIckrath

Watch the TV ratings take a dive....not that the Masters cares with their limited advertising.  But CBS will care.  Sorry, Friends.....I won't be listening to the fake bird calls being piped in this year!

Vinny Cordoba
Vinny Cordoba

Personally, I'm thrilled that Eldrick is sitting this one out. Now we actually get to watch golf on TV instead of watching TV commentators try to outdo each other in the Blow Tiger Sweepstakes.

PackersFanNumeroUno
PackersFanNumeroUno

The Masters will flourish without Tiger, the game is bigger than the individual.

Joebuckster
Joebuckster

I clicked on this expecting to see something substantial. If that small shift in prices means anything, it means that Tiger's effect on interest in golf is far overblown.

DavidAuld
DavidAuld

Misleading headline for sure.  But with all the Tiger worship that does into this sport its only fitting that they attempt to get more readers here by using that method.  I enjoy watching golf whether or not Tiger is in the event. I hate it though when all the announcers can talk about is Tiger.  There are plenty of more people on the tour that I enjoy watching.  Let the games begin and let Tiger rest.  Give us a rest from Tiger too. 

Wisconsin Death Trip
Wisconsin Death Trip

If going by the graph set above, I do not see any prices taking a dive. Prices to me taking a dive would be a drop of 25-50%...not 0-5%...etc.

will59
will59

I see the Thursday and Friday tickets took the biggest drop. The Tiger lovers knew he wouldn't be around for the weekend anyway.

BubbaJoBubba1
BubbaJoBubba1

        This type of story will absolutely drive the haters crazy but the simple truth is that regardless of what tournament he is playing in Tiger is good for golf. 

         While it is true that his body is struggling to keep up with his game he is really not a lot different from many golfers as they age.  Hopefully he will fully recover from this latest setback but while years ago we watched him make incredible shot after incredible shot, now we're just a happy with a few of the old Tiger WOW shots. 

Don Sargent
Don Sargent

Whatever happened to the control over tickets at Augusta National? The powers that be should shut this on line ticket availability down!!!! Bob Jones would roll over in his grave if he knew this were part of The Augusta National Invitational!!!

dgoldw
dgoldw

Pete MADDEN is a SLUG. What a stupid article. PLUNGE ??? So ignorant.

helpers17
helpers17

@Bill Morgan The Club does not get the full price charged by the brokers. The Club, receives its money from the owner of each badge

W. C.
W. C.

@joanmalt914  

I think you are not only the stupid one but you are actually jealous, get over it, and nobody cares what you think !

bryon999
bryon999

@benseattle  Or maybe they should push that story about the model who got smacked in the butt with a driver by the radio dj some more.  That one is actually kind of humorous.

bryon999
bryon999

@given_epsilon  The Masters sells out tickets years in advance, and they don't give a *hit about margins.  These prices are secondary market, like stubhub, bro.  I guess you are the numbers expert though, so you should have known that.

bryon999
bryon999

@JosephBagadoughnutz  Discrimination is horrible, but let's not forget this type of thing has gone on all over the world and continues to this day.  Try being a Palestinian in Israel, or a woman in Iran.  All in all, the USA has come a long way and is a pretty friendly place to live for all genders, races, etc.  Not saying it's totally equal, but there are a LOT worse options out there.

ulikdu
ulikdu

Thanks you for updating us, the earth stop spinning for second there, whew. We all can move on with our lives.

3putt
3putt

@Vinny Cordoba And maybe we will get to see some of the golfers on the course instead of Eldrick on the practice range.

Joebuckster
Joebuckster

@DavidAuld  Thank you. There are Tiger fans, and there are fans of golf. Most of the former will be gone when he retires, which will spare the courses from all the high-heeled shoe divots...

Vinny Cordoba
Vinny Cordoba

@BubbaJoBubba1 , will you stop it already with the "haters" thing? It's such a pat, shallow and superficial cliche. Just because somebody doesn't like the way the PGA and the TV networks market Tiger -- all the time, from every conceivable angle, at the expense of pretty much everyone else -- doesn't make him a "hater," whatever the f** that means. It just means that we're sick of Tiger constantly being the center of attention. It takes away from our enjoyment of the game.

You know, I don't like feta cheese, either. It's not because I'm a "hater," gettin' all this or that out of some deep seated jealousy of feta cheese. I just don't like it, ok?


I. Just. Don't. Like. It.


Grow up already.

Joebuckster
Joebuckster

@BubbaJoBubba1  I guess you didn't read the article, or are poor at math. If those numbers illustrate anything it is that Tiger's pull is overblown. The tournament will be much more interesting now that a sycophantic camera won't following around one player for 4 days...


For those that truly miss Tiger's participation I would suggest a network 'Tiger Cam' picture-in-picture caption in the top corner showing a play-by-play of Tiger's reactions from his couch, what type of snacks he eats while watching sports, and a running count on how many bathroom trips he makes per hole. I'd be interested to see if he instructs his servant to 'shut up' during putts...

given_epsilon
given_epsilon

@bryon999 @given_epsilon  well bro. considering I specifically mentioned private ticket brokers I'm pretty sure I DID know that but thank you very much for the clarification. Next time you might want to actually read the comment before adding your own.

W. C.
W. C.

@Joebuckster @DavidAuld

Oh and when he retires, he will be remembered with all the greats of golf, whether you like it or not!

Vinny Cordoba
Vinny Cordoba

@orelby , you know what I really hate, orelby? People who waste exclamation points. For example, you just used four of them when one would have worked fine. People like you are endangering exclamation points everywhere, and I for one am sick sick sick of it.

Powered by WordPress.com VIP
 
Follow

Get every new post delivered to your Inbox.

Join 89 other followers