Posted March 11, 2014

TaylorMade Is Building a Driving Range in the Middle of Times Square, and You’re Invited

Blog, News
Times Square in New York.

Times Square in New York (Wikipedia Commons)

Times Square, the crossroads of the world. A bustling, one-of-kind of vortex of energy, tourist stops and … a driving range?

That will be the case Tuesday when TaylorMade gives golfers in New York, London, and San Francisco the chance to take some rips with the high-launching SpeedBlade irons in the Speed Pocket World Challenge while simultaneously competing for distance gains with golfers from around the globe.

The New York driving range, which TaylorMade calls the world’s most visually stimulating, will be at 1 Times Square, near 42nd Street and 8th Avenue. The event is from 11 a.m. to 2 p.m.

Players will hit conventional six-irons before taking their cuts with TaylorMade’s SpeedBlade six-iron. The clubs are the next progression from the company’s successful RocketBladez series of irons.

A scoreboard will track players as they compete for most distance gained against golfers at the other three sites for the right to be crowned the Speed Pocket World Champion. You’ll also have a shot at being the local winner.

New York participants will have a chance to get swing tips from instructor Hank Haney and Tour pro-turned-Golf Channel analyst Charlie Rhymer. They can also tweet one-word reviews of the clubs, which have a chance to show up on a Times Square video board.

If you can’t make it to Times Square, you can check out the London event, which began Monday. It will be in the Canary Wharf financial district. Toronto’s range is at Royal Bank Plaza, 200 Bay St., and will be open from 8 a.m. to 7 p.m. on Tuesday. Visit the San Francisco range Tuesday from 11 a.m. to 2 p.m. at 333 Post St. in Union Square.

Update: Here are a few photos, courtesy of TaylorMade, from today’s event in London featuring European Ryder Cup captain Paul McGinley:

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